Master-Crafted Lures for Serious Anglers
When mass-produced lures fall short, master-crafted custom lures give serious anglers the edge they need for consistent success. At Marina Lure, our artisans combine decades of experience with a passion for innovation to create unique lures that truly outperform.

The Art of the Catch: Bespoke Lures from Marina Lure
Every custom lure from Marina Lure is a testament to artisan craftsmanship, meticulously hand-crafted by master artisans with decades of experience. We move beyond mass production to deliver custom designs tailored precisely to specific species and fishing conditions, ensuring you have the ultimate advantage. Utilising premium, hand-selected woods and quality hardware, each lure is an innovation built upon traditional techniques. Experience the difference a truly unique lure makes – one that consistently outperforms mass-produced alternatives.
- Hand-crafted excellence from experienced master artisans.
- Custom designs tailored for target species and local conditions.
- Premium materials and high-quality hardware for superior performance.
Meet Our Master Lure Craftsmen

With over 30 years perfecting his craft, John specialises in traditional woodworking and the intricate carving of natural materials. His lures exhibit a lifelike action that is unmatched, particularly effective for bass and pollack in the challenging waters of the English Channel.

Sarah brings a modern, artistic flair, integrating advanced polymer techniques and vibrant, UV-reflective colour patterns. Her expertise lies in creating effective lures for mackerel and garfish, and designing prototype test models that push the boundaries of lure effectiveness.
Your Collaborative Custom Lure Design Process

We start with a detailed discussion of your fishing goals, preferred species, and local water conditions. Our experts provide species-specific design recommendations based on Plymouth's marine environment.

Collaborate on colour pattern selection for varying water clarity, and fine-tune the action and weight of your lure for specific techniques. From shallow-water plugs to deep-diving crankbaits, every detail is engineered for success.

Our artisans meticulously craft your lure. We offer prototype testing and refinement services to ensure the final product perfectly matches your expectations and the target fish's behaviour.
Lures Designed for Devon's Target Species

Coastal Bass Lures
Our bespoke bass lures are expertly designed to navigate Devon's rocky coastlines and exploit its rich structures. Calibrated for optimal retrieval speeds and subsurface action to entice even the most wary of European Sea Bass.

Mackerel & Garfish Specialists
For vibrant summer surface fishing, our lures for mackerel and garfish mimic their natural prey with unparalleled accuracy. Lightweight yet robust, these lures ensure exciting and consistent topwater action.

Deep-Water Pollack Lures
Targeting the elusive pollack in deep water marks and reefs around Plymouth requires precision. Our custom pollack lures are weighted and balanced for effective vertical jigging and deep retrieves, penetrating the water column with intent.

Plymouth Sound Cod Lures
Optimized for winter cod fishing in Plymouth Sound, these lures are designed for cold-water performance. Their specific vibration and profile attract aggressive cod, even in low light and challenging conditions.
Premium Materials and Exceptional Quality Standards

Only the best hand-selected hardwoods and exotic materials are used for our lure bodies, ensuring optimal buoyancy, vibration, and durability.

Each lure is fitted with premium, corrosion-resistant hardware, including razor-sharp hooks, robust rings, and dependable swivels for reliable performance.

Our multi-layered, saltwater-resistant finish systems protect your investment, ensuring your custom lure withstands the harsh marine environment for years.
We stand behind our craftsmanship with a Lifetime Craftsmanship Guarantee on all custom lures.
Proven Success with Marina Lure Custom Lures
Custom Lure Ordering and Delivery Information
Timeline & Process
- Initial Consultation: 1-2 business days to schedule.
- Design & Approval: 3-5 business days for initial mock-ups and your feedback.
- Crafting & Finishing: 2-4 weeks, depending on lure complexity and current demand.
- Quality Check & Shipping: 1-2 business days.
Need your lures sooner? We offer rush order options for those critical fishing trip deadlines. Contact us for expedited crafting possibilities.
Pricing & Options
- Standard Bespoke Lure: Starting from £45
- Advanced Customization (materials, paint): +£15 - £50
- Prototype Development: Quoted individually.
- Shipping: Standard UK rates apply, local pickup in Plymouth available.
A detailed quote will be provided after your initial consultation, reflecting your specific design choices.
Commission Your Custom Lures Today
Ready to experience fishing success like never before? Discuss your vision with our master craftsmen and let us create the ultimate lure for your next adventure.
Book a Consultation Explore Our Lure Portfolio
Considering a unique gift? Ask about our custom lure gift certificates for the serious angler in your life.